undergraduate
Web Media and Marketing
BA(Curtin) - B-MASCOMS
Bachelor of Communications
| Location | Curtin Singapore campus |
|---|---|
| Study method | On-campus |
| Study mode | Full-time or part-time |
| Intake | February, July, November |
| Duration | 16 months full-time (4 trimesters) or part-time equivalent |
- Web Media: The Web Media stream provides a pathway to a career in the expanding field of web-based media and communications, from website creation to online community management. The stream emphasises social media and networking, and units involve practical components together with core concepts, giving you the necessary understanding and skills you need in the socially productive and culturally rich online environment.
- Marketing:?This stream introduces you to the key skills and knowledge needed for successful marketing. It is a dynamic area that involves helping businesses differentiate themselves from their competitors to gain a competitive edge. It is about understanding who businesses should be targeting, then working out how they can persuade their target audience to buy their product or service. The Marketing stream will provide you with an understanding of how marketing works, consumer behaviour and will give you the chance to explore specific aspects of marketing, including:
- international marketing
- internet marketing
- anticipation of demands for products, services and ideas
- analysis behind the behaviour of competitors and customers
- product design
- promotion
- pricing
- distribution strategies.
Admission criteria
Qualifications
- Successful completion of the Diploma of Arts and Creative Industries.
- A recognised diploma in related field will be assessed for entry into the second year.
- A local polytechnic diploma in related field will be assessed for entry into the third year.
Minimum English language entry requirements
| IELTS Academic (International English Language Testing System) | ||||
|---|---|---|---|---|
| Writing | 6.0 | |||
| Speaking | 6.0 | |||
| Reading | 6.0 | |||
| Listening | 6.0 | |||
| Overall band score | 6.5 |
Other notes
Local polytechnic diploma qualifications are accepted into the course.
Fees
| Tuition fee for local students | |
|---|---|
| Total tuition fee | S$25,144 |
| Payable over four trimester instalments |
| Tuition fee for international students | |
|---|---|
| Total tuition fee | S$35,920 |
| Payable over four trimester instalments |
All fees are inclusive of 7% GST. Fees listed are indicative and subject to annual increases.
Career opportunities
This course can help you become a:
- Social Media Advisor
- Web Designer, Developer, Writer or Editor
- Copywriter
- Communications Officer
- Online Writer
- Web Communications Consultant
- Online Marketer
- Digital Content Creator
- Marketing Officer
Credit for previous study
If you have previously studied in this field, you are encouraged to contact Curtin Singapore to discuss eligibility for Credit for Recognised Learning (credit for unit exemptions).?A local polytechnic diploma in related field will be assessed for entry into the third year.
Course Structure
Credits needed to graduate: 400.
Each unit is 25 credits unless stated otherwise.
Trimester 3
Trimester 4
- Digital Marketing Strategy
- Social Media, Communities and Networks
- The Digital Economy
- Digital Culture and Everyday Life
Trimester 5
- Consumer Behaviour
- Integrated Marketing?Communications
- Elective
- Elective
Trimester 6
- Services Marketing
- Writing on the Web
- Elective
- Elective
Units are not necessarily shown in the order studied. Units are subject to change.