Management and Marketing
| Location | Curtin Singapore campus |
|---|---|
| Study method | On-campus |
| Study mode | Full-time or part-time |
| Intake | February, July, November |
| Duration | 2 or 3 years full-time (6 or 9 trimesters) or part-time equivalent |
This major combination caters for students who want an overall understanding of managerial competencies and the functional area of marketing.
The management component focuses on key challenges facing managers such as the relationship between people and the organisation, performance, change and innovation. Students develop the skills of communication, program solving, planning, organising, managing change and working cooperatively. The marketing component prepares graduates to organise and control marketing activities efficiently in a highly competitive market.
Admission criteria
Cut-off scores
| Qualification | Score |
|---|---|
| GCE A Level/STPM | 5 |
| Malaysia UEC | 15 |
| Indonesia SMA | 80% |
| Vietnam TN PTTH | 8.0 |
| India Year 12 | 65% |
| China Gao Kao | 67% |
| ATAR (including WACE/SACE/HCE/VCE) | 70 |
| IB Diploma | 24 |
| SAT | 1000 |
Minimum English language entry requirements
| IELTS Academic (International English Language Testing System) | ||||
|---|---|---|---|---|
| Writing | 6.0 | |||
| Speaking | 6.0 | |||
| Reading | 6.0 | |||
| Listening | 6.0 | |||
| Overall band score | 6.0 |
Other notes
Local polytechnic diploma qualifications are accepted into the course.
Fees
| Tuition fee for local students | |
|---|---|
| Total tuition fee | S$37,716 |
| Payable over six trimester instalments |
| Tuition fee for international students | |
|---|---|
| Total tuition fee | S$53,880 |
| Payable over six trimester instalments |
All fees are inclusive of 7% GST. Fees listed are indicative and subject to annual increases.
Professional Recognition
- Graduates may receive recognition from a range of professional bodies such as the?Australian Institute of Management, the Australian Institute of Training and Development Relations Society of WA and the?Australian Institute of Office Professionals.
- Curtin’s Marketing major is accredited by the?Australian Marketing Institute?(AMI) and Curtin is a Graduate Gateway University with the?Chartered Institute of Marketing (CIM).
Career opportunities
This course can help you become a:
- Marketing Officer
- Market Researcher
- Management Consultant
- Office Administrator
- Events Coordinator
- Executive Assistant
- Team Leader
- Retail Manager
- Service Delivery Manager
- Fundraising Coordinator
- Market Research Analyst
- Product Manager
- Online Marketing Specialist
- Marketing Communications Manager.
Credit for previous study
If you have previously studied in this field, you are encouraged to contact Curtin Singapore to discuss eligibility for Credit for Recognised Learning (credit for unit exemptions).
Course Structure
Credits needed to graduate: 600.
Each unit is 25 credits unless stated otherwise.
Trimester 1
- Accounting – The Language of Business
- Business Law
- Introductory Economics
- Introduction to Global Business
Trimester 2
- Introduction to Business Information Systems
- Fundamentals of Management
- Discovering Marketing
- Organisational Behaviour
Trimester 3
Trimester 4
- Human Resource Management Introduction
- International Management
- Strategic Marketing
- Internet Marketing
Trimester 5
- Entrepreneurship
- Retail Marketing and Distribution
- Strategic Management
- Digital Communication Management?
Trimester 6
- Managing Change
- Business Ethics
- Services Marketing
- Business Capstone
Units are not necessarily shown in the order studied. Units are subject to change.